Are you ready to flip-flop your way to a once-in-a-lifetime experience in Brazil?

The answer better be yes as world-famous fashion brand Havaianas kicks off its new Happy Soles campaign. This campaign celebrates the fact that Havaianas has been both a witness and a reminder of Filipinos’ happiest moments. A constant companion on everything from beach trips to food trips, Havaianas has trekked up mountains, walked down wedding aisles and danced under the pale moonlight. For many happy soles, Havaianas is a daily reminder of moments spent with friends and filled with laughter – moments that define who we are.

And in an effort to be present in even more unique life experiences, Havaianas kicks off the Happy Soles campaign with a creative competition titled “Happy Soles Will Travel to Brazil.”

Just answer the question “If anything was possible, what would you do to make the world happy for a day?” Be creative as possible and capture it on video (should only be a maximum of one (1) minute) and you and your three friends may get to enjoy the beaches, culture and cuisine of Brazil!

View the sample videos

Who can join?

  • The contest is open to all Filipino citizens who are:
    Of legal age, at least 18 years old
    Permanent residents of the Philippines
    Fit to travel
  • Contestants who enter MUST
    Possess a valid passport

Entries should follow this format:

Answers can be recorded:

  1. via Havaianas roving video booth at select areas nationwide
    The schedule* of the roving video booth is as follows:
    • February 8 to 14: SM City Lipa Batangas
    • February 18 to 28: Bonifacio High Street, Taguig City
    • March 8 to 14: Ayala Center Cebu
    • March 22 to 28: Limketkai Mall Cagayan De Oro
    • April 1 to 3: Station 1, Boracay Island, Aklan**
    • April 5 to 11: Gaisano Mall of Davao
    • April 19 to 25: Robinson’s Place Bacolod
    • April 22 to 26: Rockwell Tent, Makati
    • April 30 to May 2: TriNoma Mall, Quezon City
      *during mall hours only
  2. through your own video camera and e-mail it to or
  3. upload your video on

Winner will receive the following:

  1. A 12-day, all-expense-paid vacation for a group of four (4) to Brazil
  2. The winner and his or her three (3) friends shall receive a travel essentials kit containing the products from Havaianas and the following brands:
    • Sony – HandyCam camcorder, Vaio laptop and Walkman MP3
    • David and Goliath
    • Aloha Board Sports

The top 10 happiest and most creative entries will be shortlisted by a board of judges. You can also decide who’s the big winner among the ten through voting online at the campaign website.

Announcement of winner:
Winner will be announced on May 27, 2010 (Thursday) through an online show at

Visit Havaianas Happy Soles Official Website for the complete contest details.

>>> Photos During the Havaianas Happy Soles Bloggers Event <<<

Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!


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