Looking and feeling good is not just about taking care of yourself; it’s about caring for the things around you and the world you live in. This is precisely what razor brand Schick strives to promote with its ongoing Suaveng Ahit, Gwapong Schick Barangay Tour.
As one of the most trusted personal grooming brands for both men and women, Schick goes all out in pushing its advocacy by reaching out to their valued patrons. Through this project, the brand hopes to continue its goal of imparting positivity and self-confidence not only on a personal level but on the community scale.
The tour got off in on a rousing start last December when the caravan rolled into Salamalabanan Subdivision in Imus, Cavite, where the group initiated different activities focused on engaging and educating the community on proper physical grooming, healthy and active lifestyle, and community awareness.
The project was well received and garnered positive feedback from the community—something that Schick hopes to replicate in other locations within the metro. “We could not have asked for a better start to this tour,” says Claire Guevara, Schick senior brand manager. “The Salamalabanan community here in Imus, Cavite was very gracious and receptive to what we were trying to accomplish as a brand. We greatly appreciate the effort and the participation put forth by the community and we hope that the same goes with our next destination.”
The tour will continue to visit designated locations throughout 2013, including communities around the area of Caloocan, Muntinlupa, Antipolo and Quezon City.
As part of the brand’s continuing mission to make people feel good both inside and out, the tour’s initiatives include activities such as giving free shaves and haircuts to residents, as well as conducting clean-up drives that help encourage community awareness of health and safety among the youth.
In the first leg the tour also hosted competitions that included a three-on-three basketball game, a free-throw and half-court shootout, as well as a dance showdown, all of which promoted good sportsmanship and camaraderie within the community. The winners and participants received cash prizes and gift packs from Schick.
The group stayed true to its promise of reaching out to the grassroots level. Together with celebrity host Regine Tolentino, the caravan visited tricycle terminals, groceries, and sari-sari stores and immersed themselves in the community while handing out free Schick products.