One of the most important recent developments in advertising to kids has been the defining of a “tween” market (ages 8 to 12). In line to this, McDonald’s or McDo released a new TV commercial called Tween.
McDo’s Tween commercial was first aired in the Philippines last Saturday and it became the talk of the town. So for my curiosity, I looked for McDo’s Tween commercial in youtube.
Honestly, I like the concept however there is something in the commercial which I feel is not right. Maybe, it’s the boy’s voice. How about you, what do you think?